Promotional Products Are Potentially The Most Effective Form of Marketing! November 10, 2010 According to studies done by both the PPAI and the ASI, promotional items are as effective as any other advertising vehicle to date. This means that for the thousands of dollars you could be spending to have your print ad ran in a magazine, you could just as easily receive a decent return on investment by using a promotional item. You could drop millions of dollars on a Superbowl ad or you could spend significantly less and still have your brand be remembered. In addition to serving as brand recognition items that will advertise your business for much less than anyone should ever spend on advertising, promotional products do something that regular advertisements cannot. They serve a purpose. A study done by the Advertising Specialties Institute (ASI) revealed that 84% of people keep an item with a logo because it is useful. They're not particularly interested in the branding, but the product itself is what people want. How many people do you know that tear out magazine ads because they truly love each and every one of them? How many people sit down and DVR TV shows to get to the commercials? It doesn't happen, yet when you give people an item that they can use, they don't just become aware of your logo, they develop a fondness towards your brand.
Human Resources Professionals Cite Effectiveness Of Promotional Products In Awards And Recognition Programs Irving, Texas (August 18, 2008) In an increasingly tough economy, employers are challenged to find creative, yet inexpensive ways to recognize and reward employees. To find out how human resources professionals are meeting the challenge, Promotional Products Association International (PPAI) surveyed attendees at the Society of Human Resource Managers (SHRM) Show in Chicago, Illinois, June 21-24, 2008. The results of the PPAI survey demonstrate that human resources professionals find promotional products very effective components of awards and recognition programs. Eighty-three percent of respondents who have rewards and recognition programs in place report using promotional products in those programs. And more than 72 percent of those respondents stated that promotional products are either “extremely effective” or “effective” in motivating, rewarding and recognizing employees. “In awards and recognition programs, promotional products are simply a tangible way of saying thank-you,” said Stan Breckenridge, MAS, PPAI Chairman of the Board. “And in such a competitive marketplace, where retaining employees can be challenging, a few thank-you’s can go a long way in creating and maintaining an efficient and collaborative work environment where employees feel involved and motivated.” The three most commonly used promotional products in award and recognition programs are: • Wearables: t-shirts, golf shirts, jackets and logoed shirts were most commonly mentioned • Recognition Awards: plaques and pins were most commonly mentioned • Writing Instruments: pens were most often mentioned Source: Promotional Products Association International (PPAI) |