Human Resources Professionals Cite Effectiveness Of Promotional Products In

Awards And Recognition Programs

Irving, Texas (August 18, 2008) In an increasingly tough economy, employers are challenged to find creative, yet inexpensive ways to recognize and reward employees. To find out how human resources professionals are meeting the challenge, Promotional Products Association International (PPAI) surveyed attendees at the Society of Human Resource Managers (SHRM) Show in Chicago, Illinois, June 21-24, 2008.

 The results of the PPAI survey demonstrate that human resources professionals find promotional products very effective components of awards and recognition programs. Eighty-three percent of respondents who have rewards and recognition programs in place report using promotional products in those programs. And more than 72 percent of those respondents stated that promotional products are either “extremely effective” or “effective” in motivating, rewarding and recognizing employees.

 “In awards and recognition programs, promotional products are simply a tangible way of saying thank-you,” said Stan Breckenridge, MAS, PPAI Chairman of the Board. “And in such a competitive marketplace, where retaining employees can be challenging, a few thank-you’s can go a long way in creating and maintaining an efficient and collaborative work environment where employees feel involved and motivated.”

 The three most commonly used promotional products in award and recognition programs are:

• Wearables: t-shirts, golf shirts, jackets and logoed shirts were most commonly mentioned

• Recognition Awards: plaques and pins were most commonly mentioned

• Writing Instruments: pens were most often mentioned

 Source: Promotional Products Association International (PPAI)